Philanthropy is a major enterprise in America, and competition for philanthropic support is intense…competition for peoples’ attention, time and financial resources. All organizations and institutions relying on private gift and grant support for their growth and vitality must seek a competitive advantage through careful planning and meaningful involvement of volunteer leadership. The successful not-for-profit institution understands that the prerequisites for philanthropic support include the ability to:
• set forth carefully documented plans for the future;
• articulate a compelling "case" for funding needs; and,
• actively and persuasively seek support.