A Donor-Centric Fundraising Perspective
I've seen many non-profit organizations present their fundraising needs strictly from an institutional perspective. What they need to accomplish their mission. Funds needed to finance their programs and their operating budget. The most successful fundraising I have seen and encouraged focuses on the donor; not on the organization. The donor regarded as central in institutional thinking and planning for fundraising.
For example, here is a statement non-profits should consider incorporating into their day-to-day thinking and planning about fundraising.
The formulation of our fundraising strategies, programs and activities is continually guided by consideration of the donor.
- Community/Cause Investment versus Organizational Prerogatives: articulating the rationale for meeting a financial need as a donor investment in the community or cause rather than as an organizational prerogative.
- Donor Acknowledgement: ensuring the donor is appropriately acknowledged and recognized for gift support at all levels and intentions.
- Donor Stewardship: encouraging the donor's ongoing involvement and support with evidence that both prior as well as future gifts are wisely utilized.
What's Your Organization's Fundraising Philosophy?
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This article has been authored by Gary W. Phillips and must not be reproduced, in whole or in part, or otherwise distributed without prior written approval to do so. 03/10
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